Dear Educators:
We are pleased to invite you to our Leadership Strategies for School Managers (LESSM) conference with the theme “Digital Marketing Crash Course for School Managers: Maximizing Online Technology to Your School’s Advantage” on July 19 and 20, 2012 at Conference Room 5, Walter Hogan Conference Center, Institute of Social Order, Ateneo de Manila Campus, Loyola Heights, Quezon City.
For the very first time, the country’s experts on Online and Mobile Marketing will share with school leaders the fundamentals of how to effectively communicate with students and parents in the “digital language” that they understand and appreciate. This will be your opportunity to learn the newest strategies to more efficiently and affordably promote your school’s programs and services through the Internet and mobile devices.
We have prepared a compact and highly relevant lineup of topics for the two-day conference:
Day 1
8:00 AM – 8:45 AM Registration
8:45 AM – 9:00 AM Opening Ceremony
9:00 AM – 10:30 AM
Mr. Duston Barto (view bio)
Sales and Marketing Specialist
Managing Director, Infinicom USA
How the Internet Changed the Game
– Landscape of the current digital world
– Impact of the digital world on education
– How schools can go digital
– E-books
– E-learning
– E-marketing, etc.
Download: How The Internet Changed The Game- Duston Barto.pps
10:30 AM – 10:45 AM Break
10:45 AM – 12:00 noon
Ms. Rossana L. Llenado (view bio)
President, AHEAD Learning Systems,
Agora Awardee, Philippine Marketing Association
Cross-Channel Marketing
– Using different digital and non-digital marketing channels to raise funds
– Identifying marketing channels that work well together to get support from sponsors and alumni
– Identifying marketing channels that work best to promote a cause or event
Download: Cross-Channel Marketing- Ms Rossana.pdf
12:00 noon – 1:15 PM Lunch
1:15 PM – 2:45 PM
Mr. Carlo Ople (view bio)
Senior Manager for New Media, ANC Development Corp. (TV5)
Email Marketing Essentials for Schools
– How to make effective email marketing campaigns
– The do’s and don’ts of email marketing
Blogs, Facebook, and Other Social Media Channels
– Defining social media channels
– The advantages and disadvantages of having your own social media properties
Download: Carlo Ople Presentation.pdf
2:45 PM – 3:00 PM Break
3:00 PM – 5:00 PM
Mr. Jake Irwin Estrada (view bio)
COO, Sari Software Solutions
Sole Proprietor, QWERT Works Data Services
Search: How Your School Can Be on Top Online
– How to take advantage of the search habits of parents and students
– How to increase your school’s online visibility
WebCheck
– A quick assessment of school websites: mistakes and good practices
– How to maximize your website
– Identifying the right personnel to manage your website
Day 2
8:00 AM – 8:30 AM Recap of Day 1
8:30 AM – 10:0O AM
Prof. Adolf Aran III (view bio)
National President, Association of Marketing Educators of the Philippines
Social Media Training for School Employees
Formulating online etiquette of school personnel
Online Bullying
– What is online bullying?
– How should kids handle online bullying?
– What is the school’s role in protecting its students from online bullying?
10:00 AM – 10:15 AM Break
10:15 AM – 10:45 AM
Ms. Karen Galarpe (view bio)
City Editor, GMA News Online
Online Media Resources for Schools
Download: Online-Media-Resources-Karen-Gelarpe.pps
10:45 AM – 12:00 noon
Florante F. Cruz (view bio)
CEO, Multiawarded Technology Strategist, BCNet
The Right Connection and Tech Infra for Your School’s Digital Marketing Programs
– Choosing the best Internet and mobile services
– Getting the most from your network
– Keeping your tech costs at a minimum
12:00 noon – 1:00 PM Lunch
1:15 PM – 2:45 PM
Mr. Brad Geiser (view bio)
Managing Director, GeiserMaclang Communications, Inc.
Issues and Concerns in Digital Marketing
– Pros and Cons of the Digital World
– How can schools manage the cons
– Privacy and security
– Plagiarism and Intellectual Property issues
– Other legal issues
How to Protect Your School’s Reputation Online
– Managing your online reputation
2:45 PM – 3:00 PM Break
3:00 PM – 5:00 PM
Jing Lejano (view bio)
Editor-in-chief
Demonstration and Workshop on the Use of Online and Mobile Tools
5:00 PM – 5:15 PM Announcements and reminders
5:15 PM – 5:30 PM Closing Ceremony and Distribution of Certificates
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